Direct Mail Information

Comprehensive direct mail information from a diverse group of direct mail industry experts.  Find articles, stories and a wide variety of sources of information that make up the direct mail industry...all at MailersWorld.com.

Direct Mail continues to be one of the most effective means to generate new business and stay in touch with customers with minimal intrusion and/or negative response that telemarketing and Email Spam have generated over the years.

Given the continued advancements in direct mail such as personalization and better database targeting, its no wonder that direct mail works.  Contact your nearest Direct Mail Company for specific information on how direct mail can benefit your organization.

MailersWorld.com selects the most informative direct mail information on subjects such as Direct Mail Design, Direct Mail Response Rates and general categories such as mailing and printing.  Much of the information can be accessed via RSS Feeds for added convenience and quick up to date information without having to search the web.

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Latest Advancements in Direct Mail

Personalization has taken over mass mailings for years now, but it can't be emphasized enough.  You have to know who you're mailing to, they must be qualified and the message has to resonate with their needs.  The best looking mail piece in the world won't do a thing to motivate someone who can't afford your product.

The latest advancements that should be employed in your direct mail campaign are:

1. 1. A very good mailing list supplied by a trusted list broker or an in-house list that's updated frequently.

2. 2. Personalized in every way possible.  Use and know more than just the name of who you're mailing to.

3. 3. Color is important and gets the best results.  Don't skimp here.

4. 4. Variable graphics, tag lines, messages with personal information and even maps can be printed on the   mail piece with directions from their home to your business (recently used by a local casino)

How do you ensure you'll get the best results?  For the best value and return on your investment, we recommend contacting three sources.  Start with an advertising / marketing company and/or full service printing companies if you require design / message services.  It may be tempting to create your own postcard, but the reason you shouldn't will become painfully obvious after several mailings and dismal results.

Know who you're mailing to and don't assume the ad agency or printer knows best.  It's your business and you know who your best customers are. Make sure your mailing to them.  With exception to saturation mailings, make sure you have a name on the mail piece or it will certainly land in the trash in less than a minute.

Proof read the final design, then do it again, and then have 3-4 other people within your organization proof read it, and then finally have your spouse or someone outside the organization look it over.  You'd be surprised the things that come up, whether its missing data, a mixed message or a confusing statement that only an expert would understand.  We've even heard of a mailing sent out with the wrong phone number, so watch out!

Lastly, one mailing isn't enough.  The experts agree that staying in touch with direct mail goes a lot further than a one-time or occasional mailing.  Think of how many businesses you know from their own regular direct mail efforts.  Their the same businesses you'll likely visit the next time you need their services.

We hope this helps an good luck with your campaign!